Blog

VW Let down by Mediocre Digital Agency

Google ADS, Technology

How mediocre handling of your Google Ads is costing you thousands in lost business
A month ago, sat in Birmingham UK, surfing the net for car prices, I used the search box and typed “VW cars” and clicked on the first link that came up which took me straight to the VW car dealership in Amman, Jordan.

Introduction to Defensive Marketing – Knowledge Post

General, Knowledge, Marketing

Customer satisfaction is a multidimensional concept that is derived from technical satisfaction of the product/service as well as the emotional fulfilment of the customer’s requirements.

How hotels can up-sell Millennials

Hotels

By 2020, half the global workforce will subscribe to the millennial generation, whom according to a new survey by investment outfit T. Rowe Price, should be called “The Money-Conscious Generation.”

Why corporate hotels should start caring about kids!

Hotels

Workation! Not an official word just yet, but very much a concept that is catching steam. According to the Travel Industry Association of America a staggering 19.5 million business trips in the US were taken WITH children last year!

Boring CEOs should get off Twitter!

Social Media

Having spent the last couple of weeks reading & analysing the tweets of those who head large multinational corporations, it is my opinion, that many open the curtains to the windows of their life only to show us how they sit and watch paint dry!

Why a luxury London car dealership couldn’t sell a car!

Customer Service

When my friend, a successful engineer, turned up at a London luxury car dealership ready to part with £40,000, she expected to have a few questions answered and then to put a downpayment, after all she had already built the car online.

Why hotels should consider listing on Airbnb

Hotels

Over 60 million people have now used Airbnb to find accommodation described as home away from home that supposedly cannot be replicated by hotels. However, today, some hotels have successfully used Airbnb to find new customers which in turn is presenting a threat to the OTA

Why Millennials maybe oblivious to your hotel billboards!

Hotels, Technology

Millennials simply love doing stuff! “Owning” is taking a backseat to “doing”. You don’t need a car, you can Uber, you don’t need an office you can rent a desk at wework.com and you don’t need to keep strangers out of your home

Travelling first class? or with kids?

Customer Service, Hotels

The American humorist Nathaniel Benchley pokes at the travel industry claiming that there are only two classes of travel – first class and with children; he does this to point out the burdens of traveling with children and how little the industry does in order to mitigate those burdens.