Social Media is not as simple as many may think. Each post has a very short lifecycle but can also remain visible forever, even if you delete it, controversial posts have a way of living on forever. Therefore companies must be careful about how social media is used.

With an effective plan and strategy, social media can create a large following and increase market share through targeted posting and advertising.

Not all social media channels are suitable for a business. In this training, delegates can expect to gain a better understanding of how to handle social media in their organisation.