Our two-day digital marketing workshop covers the core aspects of digital marketing. This includes a firm foundation understanding of the following topics:
The workshops are delivered in an interactive manner in small groups in order for them to lead to practical, actionable outcomes.
Our trainers have a wealth of marketing experience across a range of sectors. They are able to give highly relevant tips and advice. Our material is constantly reviewed and updated to ensure that every workshop delivers cutting edge knowledge.
Websites are the content hub of every business and indeed the shop front. This module teaches you the best practices to ensure a high conversion. This is not a website development course).
Achieve higher ranking on Google and you achieve more sales. This module gives you insight into how to rank higher using on-page and off-page optimization techniques.
This module goes through the reporting and set up of Google Analytics which gives you an informed picture of who is visiting your website, how long they are staying on it, what content interests them and what content is fast abandoned.
Search ads are the fastest way to get in front of people who are specifically looking for your product or service. Although Google has many automated settings, mastering this platform can significantly reduce your cost per click.
Email marketing is a way to enhance your community and connect with your customers. It is essential that you only send emails people are interested in reading. Here we look at email platforms, design and segmentation.
The tricks of the trade are shared here. We discuss different platforms and their relevance to your specific business and how you can use them to enhance your sales.
