The fundamental target of search engine optimization and search engine marketing is when people are trying to find you, your organization or your product/service/advice – they can. The process is ongoing and requires the optimization of content and a technically healthy website.

SEO stands for Search Engine Optimization. This is the practice of raising the quantity and quality of hits to your website organically through search engines such as Google. 

To appreciate the true meaning of SEO we can define it into three different ideas

• Quality of traffic. You may attract millions of hits to your website, however, if people are coming to your site because Google tells them that you sell apple computers and in actual fact you sell apples, that is not quality traffic. You will not increase your sales of apples, even though your site is achieving high levels of traffic. You need to attract customers who are genuinely interested in the products or services that you offer. 
• Quantity of traffic. Once the right target has been identified and the correct people are clicking through from those search engine results pages (SERPS) then the more traffic you can get the better chance you have of converting the traffic into an actual sale. 
• Organic results. Online ads make up a large portion of many search engine results. Organic traffic is the traffic that you don’t have to pay for. Instead, the search engine recommends your page due to it representing what the searcher is looking for.  

You may have wondered how a search engine suggests to you a website based on what you type in the search box (or speak). Why does Google, Bing, Yahoo send you that particular list of results in that particular order?  You may ask, what is behind this list, how did it formulate? 

The way it works is through the search engine crawlers. These crawlers are pieces of code that collect data across the world wide web. They take this data and start indexing it ready to feed through the algorithm that enables the matching of data with your search query. 

There are a lot of factors that go into a search engine’s algorithm.

• Technical soundness of the website and domain authority
• Off-page linking – community approval 
• On-page linking – easily crawled 
• Content with markups – content that is reflective, and outranks other content online in the same topic domain
• Keywords

At Velvet Marketing we build brilliant websites and write the content to ensure your website ranks as highly as possible on Google and other search engines.

If you have a website that requires optimization, Velvet Marketing conducts an extensive SEO audit. It analyses every aspect of the website from a technical viewpoint as well as its content.

With extensive insight, Velvet Marketing develops a strategy that can significantly increase your search engine ranking.

• Leading SEO team with decades of experience
• Google’s algorithm updates tracking and implementing changes promptly
• SEO with results tracking and report delivering
• Excellent link building to authoritative sites
• Ensuring technical updates to the website are done promptly to ensure SEO results